Rebranding
REBRANDING A SMALL, LOCAL BUSINESS
March 2023
Graphic Design
For this project, students were required to choose a small, local business and give them a new identity. Beginning with a wordmark, I was influenced by the business’ name and the interior of the store itself. As a thrift store selling vintage clothing and vinyl records, their current wordmark did not seem to reflect their business model. I created three different formats to display the wordmark and new color palette, including business cards, tote bags, and an instagram post. The instagram post contains an advertisement for an imaginary event- a collaboration with a coffee shop in Boston. All designs were created in Adobe Illustrator, and the mockups were made using Adobe Photoshop.
Graphic Design
For this project, students were required to choose a small, local business and give them a new identity. Beginning with a wordmark, I was influenced by the business’ name and the interior of the store itself. As a thrift store selling vintage clothing and vinyl records, their current wordmark did not seem to reflect their business model. I created three different formats to display the wordmark and new color palette, including business cards, tote bags, and an instagram post. The instagram post contains an advertisement for an imaginary event- a collaboration with a coffee shop in Boston. All designs were created in Adobe Illustrator, and the mockups were made using Adobe Photoshop.
